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How 2 Sisters Took On A Billion Dollar Industry And Solved A Problem Faced By All Women

By Natalia Kubinska

Last Updated Jan 7.2026

Summary: We were sick of jewellery either tarnishing or being super expensive. We design and produce jewellery that is gorgeous, meaningful, lightweight and never tarnishes.

It Started With A Problem We Couldn't Ignore

I'm Natalia one of the founders of Binky Belle and we're a family run business that started with two sisters that were stuck with a problem that is faced by millions all over the world.

The Cycle We Got Tired Of Repeating

We knew the problem wasn’t just cheap jewellery, it was how disposable it all felt. We were tired of buying pieces that looked good for five minutes and then slowly fell apart.

Jewellery that tarnished, lost its shine, broke, stained your skin and made you feel silly for ever getting excited about it in the first place.

You stop trusting jewellery. You stop getting attached. You stop letting yourself love it.

The Decision That Changed Everything

That’s why we made a conscious decision to create PVD plated stainless steel pieces, for extra durability so they actually last.

Pieces you can wear on repeat, live your life in, and still feel confident putting on the next day.

No fading.

No turning green.

No quiet disappointment after a few wears.

Not Backed By Investors, Backed By Family

What you might not know is that Binky Belle is a 100% family run business. My sister and I manage the product design and development + business relations with our incredible customers (we love you all) and our amazing manufacturers.

Our little brother and our Mum package up all of our orders with love and genuine care. Binky Belle has enabled our family to be more connected than ever before.

We are not a huge multi-national corporation just a small family business that is striving to make a difference and take on the big players that have been riping us off for decades.

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This One Is Personal

We are a family that is not originally from the UK and because of that growing up in the UK with unique names we never found jewellery with our names on it as a kids.

When you are a kid and you want to find something on a jewellery stand with your name on it, it is actually heartbreaking to always be dissapointed to only ever see other peoples names and never your own.

That's why we have invested so much of our money and time into going into personalised jewellery.

We offer a huge range of personalised jewellery so that there is a style for everyone and anyone can feel included.

We never want anyone to have the same problem that we have and now we can proudly say that nobody can ever have the same problem we had ever again.

For Women, By Women

Every design is created by women, for women with real bodies, real outfits, real lives in mind.

Jewellery that makes you feel sexy without trying too hard. Put-together without overthinking. Confident the moment you put it on.

We wanted jewellery you could finally commit to. Pieces you’d reach for daily. Pieces you’d get attached to because this time, they’re not going to let you down.

That’s why we built this brand.

What Happened Next Still Surprises Us

I still can't believe that we have been able to achieve what we have achieved so far and that is all down to our incredible customers. I am so grateful for anyone that has ever ordered from us and I am so happy that our mission resonates with so many people.

But we are not done yet. We are striving to keep growing Binky Belle and to keep taking on the big players in the game and to make everyone be able to finally trust jewellery again.

Shout Out To Our Mum And Dad

I want to give a shout out to our Mum and Dad. Without them none of this would have ever been possible.

Binky Belle operates out of the spare room of our family home. Without them we would have no where to run the business and we are eternally grateful for them enabling us to start Binky Belle, without them this would still just be a dream.